We all know the value of a great testimonial. I’ve used peer reviews for everything from where to get my clothes tailored, to who should perform major surgery on my foot!
For young people, the power of a peer review is even greater:
- More than two-thirds of Millennials don’t make a major decision until they have discussed it with a few people they trust, that’s compared to around half of all non-Millennials.
- Seventy percent of Millennials are more excited about a decision they’ve made when their friends agree with them, compared to 48% of non-Millennials.
- And a large majority of Millennials report taking action on behalf of brands and sharing brand preferences in their social groups.