The negative stigma surrounding gap time is pervasive in the US. In people’s collective consciousness, taking a gap year is synonym to wasting time. Gap years are perceived as breaks that don’t add value to one’s professional development.
How can we change perceptions about and motivate students to participate in a volunteer-based bridge year program before enrolling in college? An added challenge: this one costs money to join.
TMI created an engagement plan to educate and inspire students to apply to Global Citizen Year. The plan included compelling communications content, the implementation of text-based outreach, and an alumni + student program created to build a stronger sense of community. The result? A 34% yoy increase in Global Citizen Year’s application volume.