Our Work

Millennials + Impact

TMI is a strategy consultancy built for clients that want to activate young people and fuel positive impact on the world.

Select Clients

H&R Block
Foot Locker
Hult Prize
AARP Foundation
Malala Fund
College Board


Authentic connections with young people

TMI is a full-service agency. We’re the consulting arm of DoSomething.org, the world’s largest organization for young people and social change. When it comes to young people, we help clients:


  • Millennial advisory councils
  • Quantitative research
  • Youth trend analysis


  • Marketing strategy
  • Campaign creation
  • Digital and SMS strategy


  • Full campaign execution
  • Testing and campaign optimization
  • Grants and scholarship programs


Meet the team

  • Aria Finger
    President, TMI; CEO, DoSomething.org

    Aria has a decade of experience motivating young people to take action through DoSomething.org campaigns such as Teens for Jeans, Thumb Wars, and Comeback Clothes. She has created brand partnerships with H&M, Coca-Cola, Sprint, JetBlue, and Toyota, and she has helped scale DoSomething.org to 5.3 million members in 125 countries today. Aria is one of the first ten World Economic Forum Global Shapers, she’s passionate about social justice, and she thinks the name “Aria” is becoming way too popular.

  • Meredith Ferguson
    Managing Director

    Meredith's passion for creativity and innovation leads her to challenge traditional thinking and deliver the very best work for TMI's clients. Her career has spanned both client and agency roles. Prior to joining TMI, Meredith created ILostABet.org and led client work with Sam's Club, White House Black Market, Dirt Devil, and the Cleveland Clinic Foundation. Meredith is a graduate of Vanderbilt Law School and loves exploring every nook and cranny of New York City with her husband and two girls.

  • Greg Perlstein
    Senior Director, Growth & Marketing

    Greg builds innovative, cross-sector partnerships that positively impact people and the planet. Prior to joining TMI, Greg managed strategic alliances at the not-for-profit First Book, where he partnered with Target, Teach For America, and Demand Media to deliver millions of new books to kids in need. Greg is a Michigan Ross MBA, Dance Marathon alum, and an all-heart, little-skill triathlete.

  • Lisa Boyd
    Lead Strategist

    Lisa has been with TMI since day one and has led strategy for many of the agency's largest clients. She’s an expert in all things young people—from messaging to user experience to SMS/mobile strategy. Outside of TMI, Lisa is on the junior board of Education Through Music and is a volunteer counselor at Crisis Text Line. She thrives on live music, loves to hip hop dance, and speaks Swahili.

  • Irene Pedruelo
    Lead Strategist

    A storyteller, strategist, and activist at heart, Irene loves thinking about what makes young people tick and then putting those insights to work for TMI’s clients. Earlier in her career, Irene worked as a journalist for publications in Europe, Latin America, and the US. She was recently named 2016 Rhize Emerging Catalyst for her work fighting to reduce barriers to political participation of Spanish emigrants around the world. She has been a guest lecturer at The New School and she was a Fulbright scholar from 2012 to 2014.

  • Kary Perez
    Senior Strategist

    Kary equips powerhouse brands like Keds, H&R Block, and United Way with the tools that motivate millennials to take social action. Kary is devoted to women’s empowerment, social and economic justice, and is an ally to anyone that feels they might not have a voice (or a choice). She also loves to travel, has an encyclopedic knowledge of pop culture, and is perpetually on the hunt for the best pizza in NYC.

  • Marie Pederson

    Marie guides clients in developing communications and calls to action that resonate with young people. She currently works with PwC to enhance their internal Corporate Responsibility programming and with Malala Fund to build a global movement around girls' education. In her client work, Marie draws on her past experience with the DoSomething.org global strategy team. Marie is an avid traveler, bookworm, feminist, and fitness aficionado.

  • Santiago Castillo

    Santiago brings design thinking expertise to his work with TMI clients. With an MFA in Design Management from the Savannah College of Art and Design, Santiago applies human-centered approaches to creating social impact campaigns. His curiosity for learning new things and his love for exploring the planet fuel Santiago’s passion for his favorite causes: education and the environment.

  • This Could Be You!
    Senior Strategist

    We're currently looking for another Senior Strategist to join our awesome team. If you're the type of person that is able to contribute insight-driven big ideas, has 2-4 years marketing or strategy experience (preferably in a client-facing role), thrives in collaborative environments, and is passionate for social change, you could be the person we're looking for.
    Click here to view the full job posting.

Advisory Board

Meet the industry rockstars who share their advice and insights with us.

  • Alex Rush
    Alex Rush
    Account Director, Sunshine Sachs
  • Angela Fung
    Angela Fung
    Executive Director of Digital Production, Ogilvy
  • Bethany Poole
    Bethany Poole
    Global Head of Marketing for Google Learn, Google
  • Cameron Blanchard
    Cameron Blanchard
    EVP, Corporate Communications, CondÉ Nast
  • Eric Berman
    Eric Berman
    SVP Business Development, SavingStar, Inc.
  • John Osborn
    John Osborn
    President and CEO, BBDO
  • Lisa Sherman
    Lisa Sherman
    President and CEO,
    Ad Council
  • Naomi Rosenfeld
    Naomi Rosenfeld
    Marketing Director, Mondelez
  • Pete Johnson
    Pete Johnson
    SVP & Creative Director, Nickelodeon Creative Advertising
  • Peter Land
    Peter Land
    Partner, Finsbury
  • Sam Blake Hofstetter
    Sam Blake Hofstetter
    VP, Planning & Strategy, Edelman
Follow us @TMI_Strategy

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Aw, shucks.

People are saying great things about us.

  • The New York Times
    From a Nonprofit, Advice on Reaching Millennials

  • Ad Council
    Why Brands Are Tapping DoSomething's In-House Agency

  • Ad Age


Let's talk!